![]() 175 million users message a business every day on WhatsApp, and it is the most popular messaging app in more than 180 countries. Improve customer satisfaction: Engage with consumers where they prefer to communicate in order to drive customer satisfaction.Reach new customers: Click-to-WhatsApp ads enable you to get in front of new consumers on the platforms where they are spending their free time, Facebook and Instagram.Ads where the call to action is clear receive higher engagement and click through rates. One best practice for Click-to-WhatsApp ads is to use ad creative that looks like a WhatsApp message in order to make it clear that a user will be starting a WhatsApp conversation by clicking on it. On average, users in the US spend more than 16 hours per month on Facebook and nearly 8 hours per month on Instagram, so these ads enable you to get in front of users where they are spending their free time and encourage them to learn more about your product or service. ![]() What are Ads That Click to WhatsApp?Īds that click to WhatsApp are Facebook or Instagram ads that, when a user clicks on them, start a WhatsApp conversation between the user and the brand. And by creating these Click-to-WhatsApp ads with Twilio, you can get additional value out of your ads by integrating a Twilio Studio bot to triage incoming messages, gathering info from each click with Event Streams, and measuring campaign performance with Segment. With ad creative and copy that are designed to appeal to your target audience, you can use these ads to attract new customers. These Facebook and Instagram ads are a way to initiate conversations with consumers over their preferred messaging channel. ![]() With 64% of consumers saying they are likely to message a brand directly through an ad, WhatsApp advertising is a useful tool for reaching new and existing customers. These unique entry points help reach new consumers and drive awareness that they can message the brand on WhatsApp. There are a variety of entry points brands can use to reach consumers over messaging apps like WhatsApp: from deep links on websites or in emails, to QR codes on billboards or product packaging.
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